Beauty (and other things)
Beauty montage

I've worked across the globe with top agencies dealing with beauty brands across the board, brands including Lux, Head & Shoulders, Remington, Alix Avien of Paris, Cetaphil, Braun, Nicky Clarke and so many more!
With Head & Shoulders I was responsible for rescripting the initial advertising for the "Celebrity Series" ads,. My crucial restructuring of those ads led to Courteny Cox signing in for a Celebrity Series that subsequently included such additional stars as Denise Richards and Salma Hayek.
Following this success, Head & Shoulders pulled me in as informal "Lead Creator" for all test branding ideas - leading to further break-through redefinitions of the brand through adverts I also directed.
While Beauty commercials are no longer my sole focus, it's certainly an area of expertise and specificity that I love, and where I see standards slipping and being a Virgo, I will not have that happen!
So if you want, I will be more than happy to Superhero your brand and make it stand out from the crowd.
After all, that's exactly what real beauty is.
Oh, and just for shits n giggles, it's so fun when a brand isn't anal and doesn't take itself seriously, hence "Stick It" - a much loved silly simple ad that incidentally stars a bunch of my family and clan.
Alix Avien of Paris - Mascara
Head & Shoulders ft. Courteney Cox: James Dean
Braun: Dazzler
Olay Lipstick: Mexico
Anusol: Stick It




