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Beauty (and other things)

Beauty montage

I've worked across the globe with top agencies dealing with beauty brands across the board, brands including  Lux, Head & Shoulders, Remington, Alix Avien of Paris, Cetaphil, Braun, Nicky Clarke and so many more! 

 

With Head & Shoulders I was responsible for rescripting the initial advertising for the "Celebrity Series" ads,.  My crucial restructuring of those ads led to Courteny Cox signing in for a Celebrity Series that subsequently included such additional stars as Denise Richards and Salma Hayek.  

 

Following this success, Head & Shoulders pulled me in as informal "Lead Creator" for all test branding ideas - leading to further break-through redefinitions of the brand through adverts I also directed. 

 

While Beauty commercials are no longer my sole focus, it's certainly an area of expertise and specificity that I love, and where I see standards slipping and being a Virgo, I will not have that happen!  

 

So if you want, I will be more than happy to Superhero your brand and make it stand out from the crowd.

 

After all, that's exactly what real beauty is. 

 

Oh, and just for shits n giggles, it's so fun when a brand isn't anal and doesn't take itself seriously, hence "Stick It" - a much loved silly simple ad that incidentally stars a bunch of my family and clan.   

Alix Avien of Paris - Mascara

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Head & Shoulders ft. Courteney Cox:  James Dean

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Braun:  Dazzler

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Olay Lipstick:  Mexico

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Anusol:  Stick It

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