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Beauty

Beauty montage

Alix Avien of Paris - Mascara

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I've worked across the globe with top agencies dealing with beauty brands across the board, brands that include  Lux, Head & Shoulders, Remington, Alix Avien of Paris, Cetaphil, Braun, Nicky Clarke and beyond.  

 

With Head & Shoulders I was responsible for rescripting the initial advertising for the "Celebrity Series" ads,.  My crucial restructuring of those ads led to Courteny Cox signing in for a Celebrity Series that subsequently included such additional stars as Denise Richards and Salma Hayek.  

 

Following this success, Head & Shoulders pulled me in as informal "Lead Creator" for all test branding ideas - leading to further break-through redefinitions of the brand through adverts I also directed. 

 

While Beauty commercials are no longer my focus, it's certainly an area of expertise I am happy to revisit -particularly during a time where I'm seeing a lazy, sloppy lowering of visual and conceptual standards where this type of advertising is concerned.

 

Beauty is Beauty after all, there's no excuse for Lazy, you want shit hair that looks stupid or bollocks smears of makeup on the screen, well, I just ain't your guy.  

 

But if you want, I can Superhero your brand and make it stand out from the crowd.  After all, that's exactly what real beauty is.   

Head & Shoulders ft. Courteney Cox:  Dean

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